Customer Experience (CX) is not just a buzzword anymore – it’s a necessity. Focusing on CX lays a strong foundation for the success of businesses. Our qualified developers are creating software that are efficient, easy to use and help our clients to promote their brands. Our products are entirely customer-centric, that result into a significant productivity leap.
Before embarking on a unified CX path, our team of professionals carries out an extensive customer research. We identify their behaviors, needs and pain points and then successfully implement our CX strategies. We employ robust methodologies like lean analysis, plan consideration and purchase decision processes that are well-established in psychology and neuroscience. We also incorporate the most effective use of advertising and marketing to realize the required results.
In this era of digital transformation, a continuous delivery of customer experience is a must. So our experts are always striving towards providing innovative and unified experiences. We at Mernot analyze data across multiple touchpoints and channels to come up with a complete UX experience. One of our strategies is to focus on customer journey mapping and illustration to deliver a consistent experience.
We work on a robust prototyping model by utilizing an iterative methodology and customer feedback till the final product is built on the line of expectations. We incorporate different models and test with genuine clients to ensure a greater level of customer satisfaction and acceptance. This low-risk and high-valued approach allows you to validate our services before making a major investment.
Strategy & Ideation
Although customer experience is indispensable, many companies are clueless about how to strategize and make improvements. This is where the expertise of Mernot kicks in wherein we design powerful customer experience strategies for our products. We define problems and deliver solutions timely and effectively. Our experts fully understand your image goals, audience, competition and desired results, and then work on research, strategy & ideations.
Here is how we strategize:
- Stakeholder alignment workshops
- Opportunity mapping
- Service design
- Competitive analysis
- Audience segmentation
- Market analysis
- Customer personas
- Customer journey mapping
User research is a systematic approach of analysing users and identifying their requirements. It utilizes a range of techniques, tools, and methodologies to elicit valuable information that is helpful in the design process. Our experts pretty much know how our products or services work well in the real world. Our approach involves the continuous evaluation of the impact of designs on our clients.
Our research involves the following:
- Contextual inquiries
- Biometric response measurement
- Customer interviews
- Focus groups
- Usability testing
- Diary studies
Our end-to-end software solutions involve the human perspective to fuel our designs. We believe that as long as we fully understand the behaviours and needs of people, right ideas will evolve continuously. With such vital perspective in mind, our designers are able to create solutions that are tailor-made to suit the needs of our clients.
Here are our design principles:
- Design sprints
- Collaborative design
- Deployment strategy
- Customer engagement strategy